Why Wool?

Why wool? Be inspired by wool.

United by Wool brings to you an inspired collection for mothers and babies from founding brands including Roots & Wings, Le Edit, Bow & Arrow, Acorn Kids, Smitten, WHEAT, Maple Tree Blankets and Branberry Blankets.  Our suppliers work with wool for its versatility, its soft and gentle feel, and an unmatchable resilient elasticity.

No longer giving wearers the itchy feel of the jumpers your mum or grandma used to knit, wool today is an improved product and remains superior to manmade fibres.

It has natural breathability and is a safe choice for babies and parents alike.The beautiful textures of wool vary from delicate cotton-like merino baby singlets to gorgeous, nicely weighted cardigans in natural and bright colours.

This active fibre has wonderful insulating properties, providing natural heating and natural cooling, making it the perfect choice for all seasons. More than this though, wool draws moisture away from your body in a natural process called wicking.

Wool is a natural wonder; enjoy the breezy feel for summer and the warm and dry feel for winter. Love wool. Wear wool. Any season.

Be inspired by wool.